Sales Policy Boosts Elysian’s Edge in Eastern HCMC

14 July 2025

Nguồn:CafeF

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As the spotlight project of the Eastern HCMC market officially launching this third quarter, Elysian has made a powerful impression, attracting widespread interest from homebuyers from North to South due to its appealing sales policy, featuring 4 diverse payment options along with numerous high-value incentives from the developer Gamuda Land.

For genuine investors: Maximum discount incentives for a 60% upfront payment

In the first option, customers will pay 60% of the apartment value upfront, with the remaining 40% paid upon handover and after receiving the Homeownership Certificate (pink book). With a flexible schedule divided into smaller installments, the initial 60% will be stretched across 5 periods within 1 year, which includes the first 5% paid upon signing the Sales Purchase Agreement (SPA). Supposing that a 2-bedroom Elysian apartment is priced at around 4 billion VND, the customer only needs to pay 2.4 billion VND upfront, and pay approximately 1.6 billion VND during and after handover.

The strongest advantage of this option lies in the fact that customers will receive a 5% discount, making the initial purchase price the cheapest among all four payment groups. At the same time, this option comes with an additional privilege of up to 5 years of free management fees, a period that far outperforms the current market average of a maximum of 2 years.

Payment method No. 1 is usually selected by experienced, market-savvy customers who possess substantial capital and always maintain a proactive position in seeking investment opportunities and "riding the wave" early. This is considered a sophisticated group of customers and genuine investors, as they are always sharp in identifying and placing their trust in prestigious developers with a proven track record of on-time project handovers in the market.

Customers prioritizing safety: 30% before handover

The customer segment prioritizing safety leans toward choosing option No. 2 with a 30% payment rate within 16 months, followed by the remaining 70% divided into 3 installments upon handover and thereafter. Compared to the first method, the upfront cash amount for this option is only half. The financial breakdown for each phase will correspond to approximately 1.2 billion VND before handover and 2.8 billion VND after handover, based on the calculation for a 2-bedroom apartment valued at around 4 billion VND. Under method No. 2, customers will receive an additional 2% discount on the selling price and 2 years of free operational management fees.

Stretching the schedule for up to 70% of the apartment value to be paid upon handover will create a sense of reassurance and certainty for buyers of future residential properties. This method is usually preferred by the majority of customers with real housing needs, and it is particularly suitable for first-time homebuyers with moderate incomes or young investors newly participating in the market.

Customers wanting to balance cash flow: Equal 50% split before and after receiving the handover notice

With a 50-50% split of the apartment value calculated based on the projected 2027 handover milestone, the third method harmonizes financial resources for customers who need to balance their cash flow across both stages: before and during the handover.

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The optimal payment roadmap for customers who need to balance cash flow before and during handover.

In this option, customers will pay 10% to sign the SPA, plus an additional 40% stretched over 2 installments spaced 8 months apart. Only when receiving the handover notice will customers have to pay the next 45%, and the final 5% upon receiving the pink book. This roadmap is evaluated as sufficiently relaxed for investors with stable cash flows, ensuring proactivity in their financial planning. This option offers a 3% discount, which is less than option 1 but still possesses significant appeal thanks to the balance between incentives and capital flexibility. Additionally, customers still enjoy 2 years of free operational management fees if they choose this payment method.

Leisurely with 80% total value support from banks

Considered the most "breathable" choice, this final payment method helps bring homebuyers their "dream home" with the best financial ease. Only 20% of equity is required upon signing the SPA, while 80% of the apartment value is supported by banks. This is an optimal and "tailor-made" option for customer groups whose capital is not yet abundant, or who need to balance and divide their "pockets" for daily life or other investment channels. Especially for young families or owner-occupiers, this solution helps cast aside their "worries," as financial pressure is significantly shared.

Even more specially, aiming to bring the best benefits to homebuyers, the developer also applies an additional interest rate subsidy incentive of up to 7%/year for a maximum of 24 months from the date of the first disbursement. This not only demonstrates Gamuda Land's extremely robust financial capacity but also reflects the special care and companionship extended to residents after handover by the leading Malaysian real estate developer.

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Banks supporting 80% of the apartment value helps owners lighten their "worries" and confidently wait for the handover date (projected for 2027).

Alongside the attractive sales policy, Elysian has also shaken up the market by rolling out a "shocking" average price of 68 million VND/m2. This is an extremely rare and hard-to-find price point for products in the luxury segment in HCMC today, because according to CBRE's Q2/2025 market report, the average apartment selling price in this market has established a new benchmark of 82 million VND/m2. This serves as an outstanding competitive advantage that helps Elysian easily triumph and attract widespread attention from homebuyers.

Elysian is one of the two flagship products in the Eastern HCMC market by the renowned foreign developer from Malaysia - Gamuda Land. The project possesses a strategic location situated right on the front of Lo Lu Street in Long Phuoc Ward (formerly Truong Thanh Ward, Thu Duc City), nestled between two HCMC High-Tech Parks - the scientific, technological, and innovative hub of the entire Southeast region. Across a total area of 2.8 hectares, Elysian is planned with 4 towers standing 21 stories high, supplying the market with 1,398 apartments of diverse types ranging from 1 to 3 bedrooms and penthouses, along with 8 shophouses.

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